We don’t create logos, we create trademarks

In a world saturated with Pinterest boards, Instagram posts, and Behance portfolios, it’s easier than ever for ideas to be borrowed or copied outright. If you want your brand to last, it needs to be both original and defensible.

Naming, for us at Turntable, is a slow, deliberate craft not a last-minute decision or the outcome of random brain-storming. Our process goes far beyond wordplay or trendspotting. We work with clients to develop names that hold up legally, resonate strategically, and make space for long-term storytelling. Good names build recognition. Great names build resilience.

And naming is just the beginning.

Before we even open a design file, we do the hard groundwork: trademark searches across global and local databases, checks for domain and social media handle availability, and conversations with your legal and business teams. We also work closely with our IP lawyers to ensure that what we create isn’t just cool-sounding or catchy. We make sure it’s defendable.

Securing a trademark is rarely instant. Often, it takes more than a year to register fully, and every geography has its own legal nuances. We help clients navigate this landscape with clarity and foresight, staying present through the full cycle of brand-building.

Inspiration may be everywhere, but that doesn’t mean your brand should blend in. The goal isn’t just to be seen, it’s to be unmistakably yours.