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DHARKI

From the shores of Banaras to Bombay

Tucked into the leafy lanes of Altamount Road, where Mumbais old-world charm brushes against the citys relentless pulse, Dharki quietly opened the doors to its first store.

Born from the sacred city of Banaras, Dharki has long championed Indias weaving traditions crafting handwoven saris, odhanis, and dupattas that honor the richness of Banaras, Bengal, and Madhya Pradesh. The brands ethos is evident in its contemporary designs that pay homage to heritage, creating pieces that resonate with the modern Indian woman.

With the opening of its Mumbai store, housed within a lovingly restored 100-year-old wine cellar at Mélange, Dharki steps into a new chapter. The setting feels apt: a heritage space, repurposed with care, where history and contemporary design quietly coexist.

Turntable was brought in to develop Dharkis visual identity, building an understated brand language that mirrors the simplicity and depth of the products themselves. The decision was made to keep the design stripped back a clean logotype paired with a soft old rose palette, grounded with neutral stones and touched with accents of gold, a quiet nod to the lustre of zari. In collaboration with the stores interior designer, the brands physical and visual language flow seamlessly into each other: confident, composed, quietly luxurious.

For those seeking beauty stitched into legacy, Dharkis new home is less a retail space and more a passage one that moves between heritage and the contemporary, between memory and renewal.

REBRAND

Rebrand

Brand Voice

Print

Packaging

Brand Launch

Spatial

Category

Fashion

Retail

LOCATION

India