Services-15-Oct-25 – Turntable | A Strategic Branding & Sustainable Design Agency based in Mumbai

Where strategy meets sustainability, design meets restraint, and purpose drives the process.

Turntable represents a shift—where we sit on the same side of the table as our clients, and take on fewer clients to consistently deliver quality creative and personalised service. We challenge ourselves to expand the boundaries of design with sustainable thought and practice.

We work closely with founders and leaders to help brands stand out and stand for something bigger.

Choosing to partner with brands and businesses whose offerings do no harm to people or to the planet, we help businesses to define their purpose, unlock the power of organisational culture, and design a brand that connects with its audience—resulting in stronger loyalty and engagement, while driving measurable growth along the way.

We stay on as brand stewards to ensure brand consistency, stakeholder alignment, to spot new opportunities and deliver long-term value—helping brands grow steadily rather than spike then fade.

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WE DESIGN BRANDS AND CORPORATE IDENTITY SYSTEMS

WE DESIGN

BRANDS AND

CORPORATE IDENTITY SYSTEMS

BRAND CREATION

Setting up from scratch is exciting but it comes with a lot of tedious pieces to puzzle together.

The brand’s name is the hardest, particularly in the current market. We‘ve mastered the art of creating unique and trademarkable wordmarks followed by acquiring a matching domain name and corresponding social media handles.

After this is done, we set up your digital ecosystem essentials, hosting, emails, dashboard, analytics, and then create mediums for your business to be discovered.

And these are just a few factors to execute from a long checklist. Fortunately, we know our way around the brand creation and execution landscape.

For existing businesses who are at a pivotal point – changing their vision or offering, grouping or fragmenting their brand’s portfolio, we specialise in identity rebrands and refresh exercises that reflect the new era of your brand.

The decision to initiate a rebrand is usually when there is a significant shift or fundamental change in the business, sometimes even a name change might be required. A refresh on the other hand, is when the core is the same but a renewed energy/personality is needed or simply changing with the times to stay current or be future ready.

This is a nuanced branding process which starts with a brand audit. For an existing brand, internal-external stakeholder alignment and communication is handled delicately.

We also consider existing assets and resources before forming a plan to phase them out. We keep new production costs within budget to ensure a smooth transition.

When an organisation has grown to have many brands or sub-brands but needs a unified identity system to create brand value across the board, we perform a brand consolidation exercise.

We begin by assessing the brand portfolio to develop a clear brand architecture. From here we assess brand performance to arrive at a clear hierarchy of the various brands before we consolidate them into a new overarching identity represented by a new visual and verbal system.

We support the implementation and adoption of consolidated brands by ensuring that stakeholders are aligned and customers are informed through a robust communication plan.

BRAND CREATION

Setting up from scratch is exciting but it comes with a lot of tedious pieces to puzzle together.

The brand’s name is the hardest, particularly in the current market. We‘ve mastered the art of creating unique and trademarkable wordmarks followed by acquiring a matching domain name and corresponding social media handles.

After this is done, we set up your digital ecosystem essentials, hosting, emails, dashboard, analytics, and then create mediums for your business to be discovered.

And these are just a few factors to execute from a long checklist. Fortunately, we know our way around the brand creation and execution landscape.
REBRAND OR BRAND REFRESH

For existing businesses who are at a pivotal point – changing their vision or offering, grouping or fragmenting their brand’s portfolio, we specialise in identity rebrands and refresh exercises that reflect the new era of your brand.

The decision to initiate a rebrand is usually when there is a significant shift or fundamental change in the business, sometimes even a name change might be required. A refresh on the other hand, is when the core is the same but a renewed energy/personality is needed or simply changing with the times to stay current or be future ready.

This is a nuanced branding process which starts with a brand audit. For an existing brand, internal-external stakeholder alignment and communication is handled delicately.

We also consider existing assets and resources before forming a plan to phase them out. We keep new production costs within budget to ensure a smooth transition.
BRAND CONSOLIDATION

When an organisation has grown to have many brands or sub-brands but needs a unified identity system to create brand value across the board, we perform a brand consolidation exercise.

We begin by assessing the brand portfolio to develop a clear brand architecture. From here we assess brand performance to arrive at a clear hierarchy of the various brands before we consolidate them into a new overarching identity represented by a new visual and verbal system.

We support the implementation and adoption of consolidated brands by ensuring that stakeholders are aligned and customers are informed through a robust communication plan.

BRAND AND DESIGN SERVICES

BRAND
STRATEGY

Purpose

Vision

Values

Persona

Personality

Proposition

Positioning

Architecture

Blueprint

VERBAL
IDENTITY

Naming & Wordmark

Brand Motto

Brand Narrative

Brand Language

Brand Voice

Brand Phrases

Brand Messaging Pillars

VISUAL
IDENTITY

Logo & Trademark

Brand Colours

Brand Typography

Visual Language

Brand Imagery

Brand Guideline Manual

Brand Assets Kit

BRAND
COMMUNICATION

Brand Activation

Brand Campaigns

Brand Launch Events

Rebrand/ Refresh Announcement

Communication

Employer Branding

Brand Endorsements

Brand Placement

DESIGN

Marketing Collaterals

Signage Systems

Editorial Design

Books & Publication

Packaging Design

Presentation Decks

Data Visualisation

Sustainability Reports

Annual Reports

Spatial Branding

Environment Design

DIGITAL

UI/UX Design

Websites Design

App Design

Ecommerce Websites

Low-carbon Websites

Social Media Design

CONTENT

Content Strategy

Copywriting (long form and short copy)

SEO-enriched Content

Blogs and Articles

Reports and White Papers

Founder and Company Profiles

Art Direction

Brand/Product Photography

Brand Film

PRODUCTION

Prototyping

Sustainable Materials

Print and Packaging

Photography and Film

Website Development

App Development

Domain and Green Hosting

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WE HELP FOUNDERS AND LEADERSHIP TEAMS BUILD AND GROW BRAND VALUE

WE HELP FOUNDERS

AND LEADERSHIP TEAMS

BUILD AND GROW BRAND VALUE

Once your brand steps into the world, the real work begins. The brand jumps oﬀ ideation pages and collaterals to carve out space in your customer’s mind and heart.

This is where founders need guidance and teams need support. Rather than retrofit, we help you build the right crew around your brand from in-house recruitment to consultants, vendors and collaborators so everything revolves around your customer.

And this is how your brand’s purpose comes alive. The intention you set at the start becomes the way you operate, the way you show up and the way you create value. We stay close, steering the course so your brand doesn’t just exist, it evolves and thrives.

BRAND AND BUSINESS SOLUTIONS

STRATEGIC GUIDANCE

Brand growth support for founders and leadership

Brand stewardship and external CMO services

Business coaching

Team coaching and development

Fundraising strategy and connections

RESEARCH AND INSIGHTS

Research and concept development

Customer interviews and mystery shopping

Market research and analysis

Customer personas, journey mapping and insights

Brand audits (internal and external)

WORKSHOPS AND STRATEGY

Design thinking workshops

Brand strategy and visioning exercises

Business Model Canvas workshops

Theory of Change workshops

Digital transformation workshops

EXPRIENCE AND CULTURE

Brand experience strategy and innovation

Spatial experience and multi-sensory design

Employee value proposition

Culture code development

Culture activation and immersion

Internal brand orientation sessions

BRAND FUTURES, GUIDED BY OUR SUSTAINABLE DESIGN LENS™

BRAND FUTURES,

GUIDED BY OUR

SUSTAINABLE DESIGN LENS™

Brands that endure are built on intentional choices for impact, for business, for the future. We’ve developed a strategic framework we call the Sustainable Design Lens (SDL) to guide these choices keeping an eye on the bottom line.

In an uncertain world, and an ever-shifting market, this framework keeps brands resilient, adaptable, and grounded in purpose while making a real difference for people and the planet.

The SDL is our way of thinking ahead, balancing creativity with business sense. Every decision – strategy, materials, digital passes through it resulting in brands that feel authentic, magnetic, and ready for what’s next.

It’s baked into everything we do but for clients who would like to explore deeper, it promises a far greater scope for innovation, smarter processes, and growth.

Sustainability

CONTACT